The world has always been a web of interwoven trade routes. Within these, Asia’s dominance as an exporter is a long-held tradition that has been the foundation of great empires and dynasties.
Today, Asia-Pacific—and in particular the fast-emerging nations in its midst—is once again taking centrestage in the worldwide marketplace. However, Asia’s days of being known primarily as the world’s production line are numbered. Instead, it is swiftly becoming a critical node in the global supply chain not just of goods, but of services and, most importantly, ideas. As the diverse and rapidly developing economies that make up this region seek to build and sustain this critically important ‘silk road’ of trade and relationships, a truly global customer is at the ready.
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